Market Entry Strategies:
Pioneers Versus
Late Arrivals
By Gurumurthy Kalyanaram mand Ragu Gurumurthy
What is the best way to move into a new market? If you do not have a first-in advantage, attack the one who does.
A N T T O B E King of the
WMountain in a new mar-ketplace? Here is some advice: be first, or a close second, and do not pause for breath. Others want to be King of the Mountain too. Even though you have a huge advantage in being first, you can lose it in the blink of an eye over pricing or service or lag-ging technology. Aggressive competi-tors have a vast array of weapons to knock you down.
Pioneers Versus
Late Arrivals
By Gurumurthy Kalyanaram mand Ragu Gurumurthy
What is the best way to move into a new market? If you do not have a first-in advantage, attack the one who does.
A N T T O B E King of the
WMountain in a new mar-ketplace? Here is some advice: be first, or a close second, and do not pause for breath. Others want to be King of the Mountain too. Even though you have a huge advantage in being first, you can lose it in the blink of an eye over pricing or service or lag-ging technology. Aggressive competi-tors have a vast array of weapons to knock you down.
